How many millions of online marketing dollars are wasted when brands hire social media influencers to promote their products? Influencers are charging thousands of dollars for one single post because they claim millions of people will see it. But who are these people? And how many of these followers are fake? How far is your marketing budget actually stretching?
No one knew the answers to these questions until one man was about to hire @officialgianna to promote his site. “I had a small marketing budget so I wanted to make sure where I spent it was going to be affective” said George Chebat, Founder and CEO of Verifyed.com. “She was asking $4,000 for one post to, hopefully, reach her 4.2 million followers at the time. And I asked myself, is this my demographic? This is a porn star who posts exotic pics on Instagram. How do I know her followers aren’t just 13 high school perverts who just want to look at dirty pics? These kids don’t have any many to spend on my site! So I started thinking of ways to see who her followers actually were.”
Brands who hire social media influencers see George Chebat as a god. They are no longer being deceived by the internet hacks. They’re no longer throwing money out the window. Their marketing dollars have never stretched so far! “I’ve saved hundreds of thousands of dollars and gained hundreds of thousands by using this service” says Shreds CEO Mike Grandin. “I’m now able to target my direct audience and I’m paying less for it.”
Verifyed launched their site just three months ago and has already exceeded the 1 million user milestone. They’re predicting to hit 10 million in just 6 months.