Instagram has become the go-to social media site for celebrities and Influencers to connect brands with consumers. Whether it’s fashion or fitness, influencers have millions of followers who are searching for the best products on the market. And brands pay top dollar for top social media influencers! For example, @officialGianna charges $4,000 for one post on her Instagram page. And with 4.5 million followers, brands are happy to cough up the dough. I thought the price was a bit high before I found out Kendall Jenner and Gigi Hadid can make up to $300,000 per post! I guess it pays to be followed!
Micki Schneider, senior booker at Wilhelmina models, which reps Jenner and other high-profile girls stated "The more followers a model has, the more they can be appealing to certain clients. And we encourage the girls and are very mindful, as they create their own brands and become more mainstream, to be as authentic as possible."
So, with millions of organic followers, are these socialites still purchasing fake Instagram followers? This has become an epidemic and continues to be a growing problem, not so much for Instagram, but for the brands. The more followers an Influencer has, the more money they get paid per post. So why wouldn’t these influencers buy followers?
Unfortunately, the brands marketing budget stretches as far as the honestly of the Influencers. Until a group of creative developers came up with Verifyed; a service that breaks down the demographic of the Influencers followers. Genius! The street sweepers of the internet! The exposers! Simply put, a brands best friend.
Verifyed breaks down the demographic typically by age, gender, religion, race, and income and can go as in depth as telling you what their last online purchase was to the last restaurant where they dined. Brands no longer have to rely on the honesty of the influencer, but rather the patented software of Verifyeds algorithms.