What To Look For And How To Hire the Right Influencers
Instagram Influencers charge thousands, if not tens of thousands of dollars to promote a brand. And brands are happy to pay, assuming 100% of their millions of followers are real and fit the brands demographic. Unfortunately, and most likely, that’s not the case.
So, before hiring an influencer, what can a brand do to make sure they are hiring someone who can affectively promote their products? There are a handful of things to look for that are a sure tell that an influencer has fake followers . The first thing you can do is, check the ‘Like/Follower’ ratio. If the Likes are less than 8% of the number of followers they have, they most likely have purchased fake followers. And, the lower the ratio, the more fake followers they have. This was a sure tell, until someone figured out how to create and sell fake likes and views as well. Now, it’s more difficult to tell whether an influencer has fake followers or not.
Do Influencers have the guts to buy fake followers, then charge brands to promote a product? The answer is yes. It happens every day, and Verifyed.com has proved it to be true. One of the partners at Verifyed.com stated “My brothers always taught me, in business, if you want to make a sale, prove concept and provide FACTS. So, before I made any assumptions, I created my own site that sold fake followers to prove that brands were getting scammed out of their money. We used competitor pricing and found out that fake followers come extremely cheap. You can purchase 10,000 fake followers for $69.99. After a little marketing, we finally got a customer to help us prove our theory. This customer created a new user on Instagram and purchased 1 MILLION fake followers immediately. Knowing 100% of his followers were fake we kept in touch with the user to see how things were going with his profile, and he was more than happy to admit he was making over $20,000/month promoting brands.” An online source told us about another site that grossed $11 million in 2016 selling fake followers. At $70 per 10k fake followers, this site alone sold 1.571 billion fake followers that year. This is just one site out of hundreds and in just a 12 month period. Epidemic? We’d say so.
It’s not only fake followers these brands have to worry about. What about the real followers? How do you know whether or not they fit your brands demographic? Before there was Verifyed, a partner here was an investor and affiliate of a Daily Fantasy Sports website. As an affiliate, he approached a handful of influencers to promote the site. He assumed sexy girls with millions of followers would definitely target his demographic; males between the ages of 25 and 40. At the time, @gianna had 3.1 million followers and quoted him $4,000 for one post. He wasn’t too familiar with influencer marketing and was on a tight budget, so he immediately asked the question “who exactly are her followers?”. And that’s when Verifyed.com was born. Once the site was up and running, @gianna was the first influencer he Verifyed. 52% of her followers ended up being fake or inactive, and 74% of her followers were between the ages of 13 and 19. As soon as he saw her report, he knew this service would be helpful to thousands of brands. It’s about creating something that helps people, and that is exactly what we do here.
Now every Instagram influencer is transparent, and hundreds of brands use Verifyed.com as their Influencer verification tool before hiring. You should never assume a fitness model influencer is a good fit to promote your fitness products. Do your due diligence and be confident that you’re hiring the right person for the job.
You can get one of these reports at verifyed.com/buy-report. It gives you enough information to make an educated decision when hiring influencers. And the cost is well worth it! For just $99 you can see if an influencer you are interested in, is going to work for your brand. So, instead of taking risks with your marketing budget, Verifyed allows you to see the age, gender, location, average likes, language, race and, most importantly, how many REAL, active users they have. So, if you are ever questioning who an influencers followers are, check out http://verifyed.com/buy-report.