Marketing budgets can sometimes be tight, and customers always expect a certain degree of quality. However, there are areas of a marketing strategy which are cost flexible. This is where you can take full advantage of the many free resources out there. In this article, we’re going to give you your very own free digital marketing toolset.
Tools from Google
Google has many free tools out there, starting with one of its most famous: Google Analytics. With Google Analytics, you can track numerous metrics such as website traffic, traffic sources, bounce rate, device usage, most popular pages, and conversion tracking for AdWords campaigns. You then have the Google Keyword Planner, which allows you devise an SEO strategy based on keyword analysis.
Google Alerts is a tool that helps you keep in touch with the news in your industry. If you have to research content ideas within your niche, this is a very useful tool. Similarly, you have Google Trends, which can help you stay up to date with the trending topics related to a particular search term. Google Trends is a great tool for keyword research as well.
HootSuite is a social media management tool. The free version of the app allows users to control up to three social media profiles. It also offers basic analytics that allow you to track growth, and identify your most effective content. Other features include post automation for up to 30 posts, lead capture contests, access to the support forum, and educational documentation.
Buzzsumo and AnswerThePublic.com are two content planning tools that can help you boost your content’s relevancy. Both applications hone in on the most relevant keywords and search terms, with AnswerThePublic.com showcasing the most frequently asked questions in relation to a keyword. This is particularly useful for creating blog posts, infographics and informative videos, allowing you to accurately address the pain points of your target audience.
CoSchedule’s Headline Analyzer
CoSchedule offers a headline analyzer that helps you create highly converting headlines, time and time again. Headline writing is based on certain copywriting principles which determine the word count, structure, grammar and readability of a headline. The Headline Analyzer also measures the number of power, uncommon and emotional words used in the headline, and makes suggestions using a wordlist on how to reach the perfect balance between the three.
MailChimp is a free email marketing tool for businesses that have less than 2,000 subscribers. It allows you to automate emails and personalize your campaign. You will also receive reports on the effectiveness of said campaigns. If you have over 2,000 newsletter subscribers, you can take advantage of MailChimp’s paid service.
Hubspot’s Marketing Grader
Are you dealing with tough competition in your industry? Do they have an enviable online presence? Hubspot’s Marketing Grader is a tool that will analyze your website and online presence, giving you feedback on your blogging, analytics, lead nurturing, social media, email and mobile efforts. With this tool you will have an almost instant outline of the steps you need to take in order to improve your marketing efforts.