Digital marketing is a great lead generating avenue. However, smaller businesses that are just starting out do not usually have the budgets to hire a digital marketing agency. What’s the solution? Learning digital marketing for yourself! There are several free online courses out there that can get you acquainted with the basic concepts of digital marketing.
1. Setting up a WordPress website
Blogging is essential for digital marketing, and one of the best blogging platforms is WordPress. However, you do have to familiarize yourself with it. The beauty of WordPress is that it does not require knowledge of HTML, CSS or PHP (although that knowledge can help). WordPress websites work with themes and plugins, which are built-in tools to help you design and add functionality to your blog. This course from Udemy will guide you through the basics of the platform, and help you set up a WordPress website within a couple of hours.
SEO stands for search engine optimization, and it is the practice which helps you rank higher on Google, Bing, etc. when people search for a specific term. It is one of the most effective digital marketing methods, and it ties in very well with blogging. This SEO training course from MOZ will cover all of the basic concepts of the practice, including all the on-page and off-page factors that come into play. This course is perfect for anyone who has no prior knowledge or experience of SEO.
3. Social media marketing
Social media marketing is another important avenue for companies looking for leads. Both B2B and B2C companies can benefit from effective social media campaigns. The Social Media Quickstarter course from Constant Contact, will teach you several different tactics that can be applied on platforms such as Facebook, Google+, Twitter, LinkedIn, Youtube, Instagram, Pinterest, blogs, online listings and review sites. Furthermore, it also features lessons on how email can be integrated into a social media marketing strategy.
4. Pay-per-click advertising
PPC University from WordStream is a great online course that covers numerous aspects of PPC advertising. This course offers lessons targeting everyone from beginners to advanced users, and it is meant specifically for small to medium-size businesses. On top of that, the course also includes a number of white papers and webinars to complement the lessons, and everything is mobile-friendly.
5. Inbound marketing
This extensive course from HubSpot covers everything from inbound marketing to blogging, email marketing, lead nurturing, conversion optimization, blogging, SEO and landing pages. It has 38 lectures spread over 4.5 hours covering pretty much everything you need to know about inbound marketing and digital marketing in general. You will also receive a badge that can be used on your LinkedIn profile or CV, after passing the final certification exam. This is a highly recommended course if you have any blind spots in your digital marketing repertoire.